All case studies
Santorini·15 suites·Boutique hotel
Beating a declining market three years running
Client
Martha Vega S.
+7–11%
ADR each year vs market
+28%
3-yr RevPAR (market −13%)
Client on this engagement
“Two years ago, Panos took over the sales and reservations management of my hotel, and the results have been amazing. His expertise in dynamic pricing and revenue management helped boost both ADR and occupancy, even during low-demand periods. Direct bookings increased significantly.”
Martha Eugenia V.
Hotel Owner, Santorini · Verified Upwork testimonial
Market trend vs our result
Beating a declining market, three years running.
Market
Alexander's Suites
ADR Year 1
−4%
+9%
ADR Year 2
−6%
+7%
ADR Year 3
−3%
+11%
3-yr RevPAR
−13%
+28%
Situation
Island-wide rates softened three years running as supply grew faster than demand. Our own 15-suite property let us test pricing discipline with real skin in the game.
What we did
Held firm on rate in peak windows instead of chasing the market down, and priced aggressively into last-minute demand where competitors were discounting early.
Result
While the market fell 13% on RevPAR over three years, we grew RevPAR every single year, up 28% cumulatively.