All case studies
San Diego·80 listings·Coastal STR portfolio
+31% RevPAR across an 80-listing coastal portfolio
Client
Jesse Brown, Surge Revenue
+31%
RevPAR ($184 → $241)
+11 pts
Occupancy (68% → 79%)
+13%
ADR ($271 → $305)
+21%
Peak-season ADR ($340 → $412)
Situation
A coastal 80-unit portfolio strong in summer but bleeding revenue in shoulder months, with blunt minimum-stay rules blocking otherwise bookable gaps.
What we did
Rebuilt the seasonal curve month by month, loosened min-stay rules in shoulder windows to catch shorter trips, and pushed peak-season rates harder against real demand signals.
Result
Shoulder-season occupancy saw the biggest lift, and peak ADR rose 21% without denting occupancy. Overall RevPAR up 31%.