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Paris·200 listings·STR portfolio
+29% RevPAR across a 200-listing Paris STR portfolio
Client
Karim, Concrete Pari
+29%
RevPAR (€118 → €152)
+11 pts
Occupancy (71% → 82%)
+11%
ADR (€166 → €185)
+29%
Annual revenue (€8.6M → €11.1M)
Situation
A 200-unit Paris portfolio running static seasonal rates set months ahead. Midweek nights sat empty while weekends sold out early, and pricing didn't react to the city's dense event calendar.
What we did
Rolled dynamic pricing across all 200 units in 6 weeks. Built event-based surge rules around trade fairs, fashion week, and major conferences, and layered in midweek gap-filling to lift the soft Tuesday-to-Thursday window.
Result
RevPAR climbed 29% inside two quarters, driven mostly by occupancy on previously dead midweek dates and stronger capture on event peaks. Annual revenue rose from €8.6M to €11.1M with no new inventory.