OTA optimisation

OTA optimisation for short-term rentals and boutique hotels

Your listings compete for attention on Airbnb, Booking.com, Expedia and Vrbo every day. We make sure each one is positioned, priced and set up so the platforms show it to the right guests.

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What we optimise

01

Listing positioning

Titles, descriptions, photo order and amenities structured around how guests search and how each platform ranks.

02

Rate parity

Consistent rates across every channel so platforms do not penalise your visibility and direct bookings stay protected.

03

Stay rules and restrictions

Minimum stays, gap nights, check-in days and booking windows set per season instead of one rule all year.

04

Promotions and programmes

Genius, Preferred, mobile rates and Airbnb discounts used deliberately, not stacked by accident.

05

Ranking signals

Response time, reviews, cancellation policy and conversion signals reviewed and improved.

06

Channel mix

Which platforms to prioritise for your market and property type, connected through your PMS or channel manager.

Who it is for

  • Property managers running multi-listing portfolios
  • Boutique hotels and aparthotels selling on several OTAs
  • Owners whose listings get views but not enough bookings

How it works

  1. 01

    Audit

    We review every listing and channel setup and document what holds visibility back.

  2. 02

    Restructure

    We fix content, rules, parity and promotions directly in your extranets and PMS.

  3. 03

    Monitor

    We track pace and ranking signals and adjust as the season changes.

Frequently asked questions

Which OTAs do you work with?

Airbnb, Booking.com, Expedia, Vrbo, Google Vacation Rentals and others, usually connected through your PMS or channel manager.

Do I need to change my PMS or channel manager?

No. We work inside the tools you already use, such as Guesty, Hostaway or Cloudbeds.

Is OTA optimisation different from pricing?

Yes. Pricing decides what you charge. OTA optimisation decides how often the right guests see and book your listing. We do both together.

See what your listings are leaving on the table

Send us your listings and we will review pricing, positioning and setup before we talk.

Book a free audit →